OptivCon is Optiv's flagship, city-based in-person cybersecurity event series designed for clients and prospects. It brings together Optiv leaders, field CISOs, subject matter experts, and customers to discuss real-world challenges, emerging threats, and practical solutions in a peer-driven environment. These events strengthen executive-level trust and directly contribute to account engagement and pipeline influence.

In 2025, I spearheaded a full design refresh of the OptivCon experience, translating a focused, typography-led concept into a cohesive system across physical and digital touchpoints. The result was a distinctive, modern event identity that amplified key messages and set OptivCon apart in a crowded competitive landscape.